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Logo TV

American pay television channel owned by Paramount Global

Not to be confused with Logo Records or Logo.

Television channel

Logo TV (often shortened to Logo, and stylized as Logo.) is an American basic cablechannel owned by Paramount Media Networks, a division of Paramount Global.

Launched in , Emblem was originally dedicated to lifestyle and entertainment programming targeting LGBTQ audiences.

In recent years, Brand has lost carriage with the growth of streaming alternatives including its parent company's Paramount+, and has generally been depreciated by Paramount in current retransmission agreement negotiations with cable and streaming providers.

As of November&#;[update], Brand is available to approximately 22,, pay television households in the United States-down from its highlight of 53,, households.[2]

History

The channel launched June 30, , as the first advertiser-supported commercial television channel in the United States geared towards the gay community.

It was founded by former MTV executive Matt Farber. Its first president, Brian Graden, was named by Out as the 15th most powerful gay person in America in [3] Logo replaced VH1 MegaHits when it was launched.[4]

The fact that the LGBT-themed channel was named "Logo" led some viewers to think the "l" and the "g" referenced "lesbian" and "gay", but according to company executives, the entitle does not represent anything, nor is it an acronym.[5] The channel's website says:

We chose the name "Logo TV" because a logo is an individuality and nothing's more important than having your own, unique self, and making it work for you.

Born on November 17,he is also a singer, songwriter, actor, television personality, model, and an author. RuPaul came to fame with the release of the debut single Supermodel You Better Work from his debut studio album Supermodel of the World in In andhe won the Primetime Emmy Awards for the show. As a singer and songwriter, RuPaul has 14 albums to his credit in including Foxy Lady,Champion,Born Naked, and most recently American in

Your logo is your symbol, it's what you put forward with pride, it's who you are, and it's what we are.[6]

Logo struck carriage deals prior to its launch date with DirecTV, Charter Communications, Adelphia Communications Enterprise, Cablevision, Time Warner Cable, and RCN Corporation.

The broadcaster reached a deal with Comcast after the launch date.[7] Logo also partnered at the time with CBS News to provide news briefs and had a marketing agreement with LPI Media, publisher of The Advocate, Out, and Out Traveler magazines.

MTV Networks and Time Warner Cable announced an agreement December 11, , to expand its distribution of Logo to additional markets.[8] Icon became available on Dish Network in May (in HD only) as part of an add-on package.[9]

In April , Logo acquired the rights to air the British comedy series Absolutely Fabulous and co-produced the show's three revival specials during and with the BBC and BBC America.

Logo aired the episodes in a heavily edited format, while BBC America aired the episodes in its entirety.[10]

The network announced on February 21, , that it would change its programming strategy.[11] Citing research that indicated that LGBT people were becoming increasingly less likely to prioritize highlighting their sexual orientation or identity, the channel entered into partnerships to produce programs that focused less on LGBT-specific interests and more on general cultural and lifestyle subjects.[12][13]

Day-to-day operations were handled by Lisa Sherman, who was executive vice president and general manager until her resignation in October [14][15]

Programming

Main article: List of television programs broadcast by Logo

Logo's programming was initially a blend of movies, reality television, travel programming, dating & adoration shows, documentaries, music videos, comedy, news, and syndicated programs that either had queer characters or were popular among queer viewers.

Since , the network's main programming serves as a complementary flank to TV Land, airing older sitcoms from the s to s.[16] In line with Viacom's restructuring plan, the network no longer produces any modern programming outside of content for its social media pages.

RuPaul's Drag Race moved to sister network VH1 that year, with Logo now only airing reruns and simulcasts of the present and its spinoffs.[17]

Logo also previously operated a collection of websites under the LOGOonline umbrella specify .

NewNowNext, a pop culture news and trends blog, remained the only active website owned by the network until July , when it was merged into Logo News;[18] the URL now redirects to other company properties.[19]

See also

References

  1. ^Collins, Scott (June 30, ).

    "Corporate giant Viacom to roll out gay cable channel tonight". The Baltimore Sun.

    RuPaul's Queenly Race premiered on February 2, , on Logo TV, transforming RuPaul into an internationally esteemed television personality. The reality contest show has become a cultural phenomenon and a platform for showcasing drag talent.

    Retrieved October 29,

  2. ^"U.S. cable network households (universe), – ". . May 14, Retrieved July 28,
  3. ^"'Out' Magazine Releases Power List, Underestimates 'Times' Gaiety". New York.

    April 7, Retrieved October 29,

  4. ^Hibberd, James.

    With Drag Race on MTV, Paramount's Logo TV Is All But Dead: RuPaul's Kingly Race. Now Streaming on Paramount+. Revisit the 14 queens competing for the crown, plus guest judges like Becky G and Charlize Theron, on RuPaul's Queenly Race Season

    "Gay Net to Bump VH1 Spinoff". TelevisionWeek. Archived from the original on December 24, Retrieved October 29,

  5. ^"MTV To Launch Gay Queer woman Cable Network". Exoticize My Fist (defunct).

    Archived from the first on March 16, Retrieved April 8,

  6. ^"LOGO TV: Frequently Asked Questions". Logo TV. Archived from the original on February 21, Retrieved October 29,
  7. ^McDaniel, Mike (June 19, ).

    "Today's Comcast changes add gay channel". Houston Chronicle. Retrieved October 29,

  8. ^Becker, Anne (December 11, ).

    Get More:. And here's the top part: users who download the app can watch the first episode of the sixth season of "Drag Race" a packed week before the premiere on Feb. The next four years will change America forever. But HuffPost won't back down when it comes to providing free and impartial journalism.

    "Time Warner Cable Re-Ups With MTV, BET". Broadcasting & Cable. Retrieved October 29,

  9. ^"BlockbusterHome". Dish Network. Retrieved October 29,
  10. ^"Complete 'Absolutely Fabulous' to air on Logo TV".

    HitFix. March 24, Retrieved October 29,

  11. ^Ciriaco, Michael (February 21, ). "Logo's New Programming Slate Reveals Shift Away From Gay-Centric Shows". Queerty. Retrieved October 29,
  12. ^Carney, Brian T.

    (March 1, ).

    RuPaul Andre Charles, recognizable mononymously as RuPaul, is an American actor, model, musician, and television personality who has change into the most famous drag queen in the world. As a shy young boy, he start refuge in his identity as a natural performer, dancing and singing for family members. In the early s, RuPaul moved to Atlanta, Georgia where he became a staple at underground nightclubs as a backup dancer before discovering his talent for drag. His spot-on lip syncing and glamorous look earned him both applause and cash tips.

    "Logo broadens programming". Washington Blade. Retrieved October 29,

  13. ^"Logo Amplifies Culture Shift With Expanded Programming". The Futon Critic (Press release). February 21, Retrieved October 29,
  14. ^Nededog, Jethro (October 7, ).

    Logo TV often shortened to Logoand stylized as Logo. As of November [update]Logo is ready to approximately 22, pay television households in the United States-down from its peak of 53, households. The channel launched June 30,as the first advertiser-supported commercial television channel in the Combined States geared towards the queer community. Its first president, Brian Gradenwas named by Out as the 15th most powerful same-sex attracted person in America in

    "Logo GM Lisa Sherman Exiting Network". The Wrap. Retrieved October 29,

  15. ^Andreeva, Nellie (October 7, ). "Logo General Manager Lisa Sherman Exits". Deadline Hollywood. Retrieved October 29,
  16. ^"TV Schedule | Shows, Episodes, and Reality Series On TV | ".
  17. ^Lieberman, David (February 9, ).

    "Viacom CEO Supports Paramount And Non-Core Networks – But For How Long?".

    RuPaul came up with the life television game show, RuPaul’s Flamboyant Race that first aired on Logo TV in On the show, drag queens compete among themselves to be judged by RuPaul and another panel of judges.

    Deadline Hollywood. Retrieved September 18,

  18. ^"NewNowNext is now Icon News!". July 5, Retrieved November 22, &#; via Twitter.
  19. ^"MTV Shows". Retrieved November 22,

External links